$1.29 FISH TACOS — UNLIMITED✦VOTED #1 ON YELP✦FRESH DAILY✦FIVE LOCATIONS✦CARDIFF · CARLSBAD · CARMEL VALLEY · DEL MAR✦LA JOLLA OPENING SOON✦FULL BARS · TEQUILA · MEZCAL✦EAT IN · TAKE OUT · CATERING✦$1.29 FISH TACOS — UNLIMITED✦VOTED #1 ON YELP✦FRESH DAILY✦FIVE LOCATIONS✦CARDIFF · CARLSBAD · CARMEL VALLEY · DEL MAR✦LA JOLLA OPENING SOON✦FULL BARS · TEQUILA · MEZCAL✦EAT IN · TAKE OUT · CATERING✦$1.29 FISH TACOS — UNLIMITED✦VOTED #1 ON YELP✦FRESH DAILY✦FIVE LOCATIONS✦CARDIFF · CARLSBAD · CARMEL VALLEY · DEL MAR✦LA JOLLA OPENING SOON✦FULL BARS · TEQUILA · MEZCAL✦EAT IN · TAKE OUT · CATERING✦
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Cookie Policy

Last updated: 2026-04-18

This Cookie Policy explains what cookies and similar technologies are, how El Pueblo Mexican Food uses them on elpueblomex.com, and the choices available to you.

This Policy supplements our Privacy Policy. Please read both together.

What are cookies and similar technologies?

Cookies are small text files placed on your device (computer, phone, tablet) by a website you visit. They allow the site to recognize your device on return visits and to remember preferences or actions.

Similar technologies include: local storage (browser-based storage for small pieces of data, such as your cookie-banner preference), session storage (cleared when you close the tab), pixels or tags (tiny image files that record page views), and server logs (records of requests to our servers).

Cookies can be "first-party" (set by this Site) or "third-party" (set by another domain we load content from, such as Google Analytics).

Categories of cookies we use

  • Strictly necessary — required for the Site to work (for example, remembering that you've dismissed the cookie banner, keeping form state between pages, protecting against abuse). These cannot be switched off from within the Site.
  • Analytics / performance — help us understand which pages people visit, where they come from, and how the Site performs. Data is aggregated and used to improve the Site.
  • Functional — remember preferences like selected location or previously viewed menu section to improve your experience.
  • Targeting / advertising — we do not currently use advertising cookies on this Site and do not share personal information with advertising networks for cross-context behavioral advertising.

Specific cookies and storage items

Below is a best-effort list of the cookies, local-storage items, and third-party trackers that may be set when you visit the Site. Third-party cookies may change without notice; consult the provider for an authoritative list.

ep_cookie_consent (local storage; strictly necessary) — remembers whether you accepted or declined the cookie banner so it doesn't reappear. Stored on your device; no personal information is sent to us.

_ga, _ga_* (first-party cookies from Google Analytics; analytics) — distinguish unique visitors and sessions. See Google's documentation. Typical retention: 2 years (rotated).

__cf_bm, cf_clearance (set by Cloudflare; strictly necessary) — bot-mitigation and security cookies used to distinguish humans from automated traffic. Typical retention: 30 minutes to 30 days.

vercel / _vercel_* (set by Vercel hosting infrastructure; strictly necessary) — routing and caching cookies used to serve the correct version of the Site.

Third parties that may set cookies

Google Analytics (analytics) — see Google's Privacy & Terms and the Google Analytics opt-out browser add-on at tools.google.com/dlpage/gaoptout.

Cloudflare (security / performance) — see cloudflare.com/privacypolicy.

Vercel (hosting) — see vercel.com/legal/privacy-policy.

If you place an order, you may be redirected to order.online, which sets its own cookies under its own privacy policy.

Your cookie choices

When you first visit the Site, a cookie banner lets you Accept all cookies or Decline non-essential cookies. Declining instructs us not to load analytics cookies for your session (strictly necessary cookies are still required for the Site to function).

You can change or withdraw your choice at any time by clearing your browser's site data for elpueblomex.com, which removes the ep_cookie_consent value and causes the banner to reappear on your next visit.

Most browsers allow you to refuse or delete cookies. Check your browser's documentation: Chrome (support.google.com/chrome), Firefox (support.mozilla.org), Safari (support.apple.com), Edge (support.microsoft.com). Blocking strictly necessary cookies may break parts of the Site.

You can opt out of Google Analytics specifically with the browser add-on linked above.

Do Not Track and Global Privacy Control

The Site does not currently respond to Do Not Track (DNT) signals because there is no agreed industry standard for interpreting them.

We do recognize the Global Privacy Control (GPC) signal. If your browser transmits a GPC signal, we will treat it as a request to opt out of any "sale" or "sharing" of personal information under California law — even though we do not engage in sales or cross-context behavioral advertising.

Minors

We do not knowingly set non-essential cookies on devices we believe are used primarily by children under 13.

Changes to this Cookie Policy

We may update this Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Material changes will be announced in the cookie banner or elsewhere on the Site.

Contact

Questions about cookies? Email info@elpueblomex.com with "Cookie Policy" in the subject line.

El Pueblo Mexican Food

Home of the $1.29 Fish Taco.

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This site uses cookies to run properly and to help us understand how visitors use it. See our Cookie Policy and Privacy Policy. You can accept all cookies, decline non-essential, or adjust in your browser.